Importing & distributing food, cleaning & personal-care brands across Libya.
Al-Bohira is Al-Khalil Group’s FMCG arm and its founding business — a 30-year distributor of food, cleaning and personal-care brands, anchored by a 20-year exclusive partnership with PZ Cussons.
01Al-Bohira
Established in 1998 as Al-Khalil Group’s founding business, Al-Bohira has distributed trusted FMCG brands across Libya for 30 years — with four-region coverage spanning Tripoli, Zliten, Benghazi and Sabha.
1998
Year established
30
Years in FMCG
20
Years with PZ Cussons
4
Distribution regions
9
Brands carried
2
Product divisions
1st
Entity of the group
1st
Entity of the group
02What we distribute
From household names in personal care and cleaning to everyday food staples, Al-Bohira imports and distributes a trusted FMCG portfolio across Libya.
What we
distribute
distribute
Category
Brands
What it covers
Personal wash & care
Brands
Imperial Leather · Carex · Jet
What it covers
Hand, body & hair wash, antibacterial hand wash and hair cream — from PZ Cussons.
Health & grooming
Brands
Robb · Stella
What it covers
Medicated ointment and pomade for everyday personal care.
Fragrance
Brands
Dan Duwala
What it covers
Perfume and personal fragrance.
Home care
Brands
Savannah
What it covers
Soap and household cleaning.
Food
Brands
Tuna King · Tuna Fresh
What it covers
Canned tuna and pantry food staples.
Food that reaches every shelf
Alongside personal care, Al-Bohira keeps Libyan kitchens stocked, from our own Tuna King label to everyday staples like olives, biscuits and pantry goods.
Carried on the same four-region network behind our 30 years in FMCG, the food range reaches groceries, wholesalers and retail shelves nationwide.
03Why Al-Bohira
Three decades distributing high-quality brands through every kind of market — Al-Bohira knows how to build and hold a brand in Libya.
Why
Al-Bohira
Al-Bohira
Our edge
At a glance
What it means
Founding pedigree
At a glance
Since 1993
What it means
The first business of Al-Khalil Group, with 30 years of FMCG distribution relationships across the country.
PZ Cussons partner
At a glance
20 years
What it means
A two-decade exclusive partnership with the British conglomerate — proof we can launch and sustain global brands.
National network
At a glance
4 regions
What it means
Distribution centres and teams across West, Central, East and South Libya.
Proven resilience
At a glance
Any market
What it means
Maintained revenues through the country’s turbulence, navigating very different price and income conditions.
04Leadership
A management team combining health expertise, national distribution experience and international commercial acumen.
